NCPRSA Luncheon to Explore Search Engine Optimization

Raleigh, N.C. – Many communicators have heard the terms “search engine optimization” or “SEO,” but how many know what those terms really mean? More important, do they know how to make SEO work for them? For its next professional development event, the North Carolina Chapter of the Public Relations Society of America (NCPRSA) offers a special lunch presentation entitled “Search Engine Optimization: What You Need to Know” on Feb. 24 at RTI International in Research Triangle Park.

Senior Social Search Strategist Brian Chappell of Ignite Social Media will be on hand to share his expertise and address how SEO extends beyond the realm of information technology and can be a powerful tool for communicators. Brian has nearly a decade of Web design and SEO experience. His articles have been published across the Web and in print magazines, including Search Marketing Standard.

Chappell will focus on SEO as it applies to social media – specifically, how to ensure that you’re maximizing blogger outreach, universal search and reputation management.

“Last year’s NCPRSA social media programs were our most popular, so make sure you sign up soon to reserve your spot,” said NCPRSA Programs Co-Chair Gena Renfrow.

Event Details
Tuesday, Feb. 24, 2009
Registration/networking: 11:30 a.m.
Lunch and program: noon to 1 p.m.

Location
RTI International, 08 Building

3400 Cornwallis Road

Research Triangle Park , NC 27709

Cost
Members: NCPRSA Members – $20; non-members – $25

Registration Required
For security purposes, NCPRA must submit a list of program attendees to RTI prior to the event. Please register by noon on Monday, Feb. 23 to ensure your participation. To register, visit www.ncprsa.org and click on the registration link for the February professional development event.

For more information, contact Gena Renfrow at gena@reach-comm.com. For more information about NCPRSA, visit www.ncprsa.org. Professional communicators are also encouraged to join NCPRSA’s LinkedIn and Facebook Groups.

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About NCPRSA
Since 1967, the North Carolina Chapter of the Public Relations Society of America, Inc., (NCPRSA) has been the leading public relations professional organization in the Triangle area. The chapter seeks to advance the art and science of public relations in the public interest; to encourage research, discussion and study of the problems and techniques of the public relations profession; to strengthen and maintain the highest standards of service and ethical conduct by all members of the profession; to exchange ideas and experiences and collect and disseminate information that may enhance or improve the professional knowledge, standards, ethics and standing of the membership; and to promote fraternalism within the profession. For more information, visit www.ncprsa.org.

Contact: Glenn Gillen, S&A Cherokee, 919-674-6020 x146, ggillen@sacherokee.com